Case Studies

Real Results, Proven Success

The BIG 615

The BIG 615 is a global country music radio station which aimed to establish a strong social media presence. Their objectives included increasing brand loyalty, driving engagement, building stronger online relationships with brand partners, and fostering connection among country music enthusiasts. They sought to utilize social media platforms strategically to enhance marketing efforts while prioritizing authentic connections with their audience.

RESULTS OVER A 90 DAY PERIOD

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RESULTS OVER A 90 DAY PERIOD -

320% reach increase
10% FOLLOWER INCREASE
76% CONTENT INTERACTION INCREASE

Monta Vaden, The BIG 615 Music Director

“Since Amber Atnip onboarded with The SEVENS Radio Network, I've seen engagement with The BIG 615's social platforms increase. Additionally, the creative approach Amber takes to content creation has enabled the others on our team to turn over all duties to her and free up working hours for our station leaders. Amber's passion for the brand and desire to create a community has built a loyal listenership and has given our brand a voice and cohesion it previously lacked.”

Approach:

  • Build a social strategy with focuses on country news, station benchmarks, artist interviews, and new station initiavies

  • Identify and implement brand voice

  • Create content with a heavy focus on engagement

  • Build listener relationships through comments, DMs, and UGC

  • Build partner relationships through collaboration posts, comments, and tagging.

The Garth Channel

The Garth Channel is an international radio station that plays all music genres. This brand has a strong focus on connecting with fans. They aimed to leverage social media platforms to boost brand visibility, increase fan interaction, and build stronger relationships with fans of the country music icon, Garth Brooks.

RESULTS OVER A 90 DAY PERIOD

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RESULTS OVER A 90 DAY PERIOD -

351% reach increase
27% FOLLOWER INCREASE
58% CONTENT INTERACTION INCREASE

Blake Carter, The Garth Channel Program Director

“Amber has not only created engaging content for The Garth Channel but also connected with fans in a way that feels personal and genuine. The increase in fan interaction and visibility is a testament to her hard work and innovative strategies.”

Approach:

  • Create content with a heavy focus on engagement

  • Collaboration with digital and creative team for promotion pieces

  • Social strategy roadmap with focuses on Garth Brooks, listener appreciation, and station benchmarks

  • Assist in brand reputation and comment moderation

  • Build listener relationships through comments, DMs, and UGC

  • Nurture community around Garth Brooks fans and listeners of The Garth Channel.