Trump vs Clinton: Social Media Battle

by cinta5 on September 29, 2016



Anyone can tell you, this election has been unlike any other. From the beginning we all knew things would be interesting with Hillary Clinton and Donald Trump in the mix. Now, these two are the finalists for the presidential candidacy and their teams are pulling out all the stops to help voters make their choice. Both candidates have jumped on the social media bandwagon to reach as many voters as possible.

Facebook has over 1.7 billion monthly users, making it prime real estate for presidential candidates to speak their mind and encourage everyone to vote. Both candidates use other channels as well, including Twitter, and have developed an individual approach to engaging with their voters on social media.

Hillary has kept her posts, tweets, and pictures fairly self-promotional while Trump has invested in quite a few anti-Hillary posts and videos, making it less about his plans and more about why not to vote for Hillary. Both tactics could understandably have the desired effect but we will have to wait until November to see the results.

Hillary has several unique approaches. She posted a link to a “college calculator” so you can see how much you would save on student debt if she were to be elected President and her policies were to go through. She has also created a separate Facebook page for certain states, “Hillary for Maine” and “Hillary for New Hampshire”. Each page has state-specific cover photos and logos. The most impartial social media move from camp Clinton is promoting the site sponsored by the Democratic National Committee encouraging people to vote – just vote. “In this election, no one can sit on the sidelines. Register to vote.” Smart move Hillary, smart move.

As for Trump, his unique approach comes in the form of his own culture among his followers. He has created this by using consistencies like calling his candidacy the MOVEMENT and lobbying for “hardworking Americans” – which is essentially everyone. In an effort to hit home for all voters Trump’s slogan has shifted to include “Make America safe again.” Which, no doubt, appeals to the masses. Social media for Trump is all about thanking his supporters, showing why Hillary is not a good choice, and promoting America’s safety and greatness. Trump places more of an emphasis on Twitter with over 33 thousand tweets, while Clinton has just fewer than 8,500 tweets.

Based on polls of the first presidential debate it would seem that their efforts to inspire support has worked fairly well, seeing as how different media outlets have reported both candidates won. It all depends on who you ask, but for now, follow, tweet, and snap your favorite candidate and hang on ‘til November.



Check out a few tips for using Pokemon Go for your business! Tips range from hosting a party with Lure Modules to offering discounts to the three different teams, Team Valor, Team Mystic, Team Instinct!


Ways to boost SEO using Social Media

by admin on January 29, 2015

For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.

Jayson DeMers a contributor to posted “6 Social Media Practices That Boost SEO.” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam.

Read all 6 of the practices he mentions here >>




The best of #DeflateGate

by admin on January 23, 2015

After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level.

The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites:



2015 Web Design Trends

by admin on January 13, 2015

Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout

I agree with most of this, especially Single Page. I’ve seen more and more websites that are condensing their content to one page. I disagree with Parallax scrolling. I think that is a trend that is starting to fade away.




A teenager’s views on social media

January 8, 2015

Andrew Watts from the University of Texas in Austin published an article on about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it […]

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It’s a new year, time to audit your online marketing

January 7, 2015

While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look […]

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Passbook and Small Businesses

October 8, 2012

With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies […]

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How to change your Facebook Page name

March 5, 2012

It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name! Click here>> change your Facebook Page Has anyone used this process yet?

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Guidelines for your Facebook Page’s Timeline Cover Photo

February 29, 2012

The Timeline design will be coming to Facebook Pages on March 30th.  For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it.  But, don’t […]

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