With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on.
How can small businesses use Passbook?
Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. They can also utilize geo-fencing, which uses GPS features of the iPhone to send messages to customers based on their location. For example, a restaurant can issue a coupon utilizing geo-fencing so that when a customer comes within a certain distance of the restaurant they will be notified of the coupon. How convenient!
How to create passes
Passes are not easy to create unless you are familiar with JSON code creation. Below is a list of Passbook pass generators:
PassRocket (loyalty cards)
There are probably a few missing from the list. Let me know if you’ve come across any others and your experience with them!
It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name!
Click here>> change your Facebook Page
Has anyone used this process yet?
The Timeline design will be coming to Facebook Pages on March 30th. For now, admins can preview the design and publish it for public view if they’d like.
As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it.
Guidelines for Timeline Cover Photo
According to Facebook’s Help Center, below is what you cannot do with your Timeline cover photo:
Cover images must be at least 399 pixels wide and may not contain:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
I’m sure over the next month we’ll be seeing some awesome ways businesses and brands use cover photos. If you’ve come across some, feel free to share them in the comments section!