Passbook and Small Businesses

by cinta5 on October 8, 2012

With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on.

How can small businesses use Passbook?

Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies that spend hundreds of dollars a month on loyalty cards can save money using Passbook passes. They can also utilize geo-fencing, which uses GPS features of the iPhone to send messages to customers based on their location. For example, a restaurant can issue a coupon utilizing geo-fencing so that when a customer comes within a certain distance of the restaurant they will be notified of the coupon. How convenient!

How to create passes

Passes are not easy to create unless you are familiar with JSON code creation. Below is a list of Passbook pass generators:







PassRocket (loyalty cards)


There are probably a few missing from the list. Let me know if you’ve come across any others and your experience with them!


How to change your Facebook Page name

by cinta5 on March 5, 2012

It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name!

Click here>> change your Facebook Page

Has anyone used this process yet?


The Timeline design will be coming to Facebook Pages on March 30th.  For now, admins can preview the design and publish it for public view if they’d like.

As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it.  But, don’t get too excited because it wouldn’t be Facebook without some rules on how you can utilize it.

Guidelines for Timeline Cover Photo

According to Facebook’s Help Center, below is what you cannot do with your Timeline cover photo:

Cover images must be at least 399 pixels wide and may not contain:

  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”

I’m sure over the next month we’ll be seeing some awesome ways businesses and brands use cover photos.  If you’ve come across some, feel free to share them in the comments section!

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Your business needs to be on Google+

by cinta5 on February 15, 2012

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world.  Having a business page will only help your search rankings.

Today, Matt McGee, of discussed in his blog post reasons why you should be on Google+ and involved on Google+. A few reasons he highlighted:

  • Fresh content matters: Google+ profiles with no posts within the last 72 hours don’t show up in the “Related People/Pages” section of Google’s search results
  • Pages can matter more than profiles: Brand pages with a few thousand followers/circlers can appear in “Related People/Pages” ahead of individual profiles with a million or more followers/circlers

For those interested in learning more about how you can utilize Google+ for your business, feel free to download this guide:

Google+ for Businesses


Google+ for Tourism, CVBs, and Cities

by cinta5 on February 3, 2012

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful.

You can download the guide here:  Google+ for tourism, CVBs, and cities 


Jacinta Langford Hoyt



Zarco 66 Pumping Out Foursquare Deals

June 28, 2011

TIME FOR A SMOOTHIE! That’s what you may hear over the speakers at Zarco 66 when you go fill up your gas tank at five o’clock in the morning. You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 […]

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Big East: Goodbye Reese’s, Hello Twitter?

March 10, 2011

On Tuesday night the Big East Men’s Basketball Championship began. This is a five day tournament played in New York City’s Madison Square Garden. Usually the court is adorned with the Big East Conference logo, the tournament logo and some advertising logos (and if you see an advertising logo on a basketball court, more than […]

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Rename app tabs in Facebook Page

February 21, 2011

It’s hard keeping up with all the Facebook Page updates lately! The latest one I came across involved being able to rename the app on your page sidebar. Click “Edit Page”>Apps>”edit settings” in the app of your choosing. Happy editing! *As noted by @bailann below, you cannot edit “basic pages” like Notes, Photos, etc.

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Customizing the new Facebook profile

December 29, 2010

I’m sure over the last few weeks you’ve noticed Facebook has been rolling out a new look for profiles. Here are a couple of things to keep in mind when it comes to the new profile: Photos at the top. The photos at the top display the last five recent photos you’ve been tagged in. […]

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Google Goggles Marketing Experiment

November 17, 2010

Google Goggles has teamed up with five companies to test using Goggles as a way to further engage customers. More information on the experiment can be found here:

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