For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.
Jayson DeMers a contributor to Forbes.com posted “6 Social Media Practices That Boost SEO.” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam.
Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout
I agree with most of this, especially Single Page. I’ve seen more and more websites that are condensing their content to one page. I disagree with Parallax scrolling. I think that is a trend that is starting to fade away.
Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful.
Here’s a summation of what he said:
Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality.
Instagram is the most popular. The content is higher quality because people take the time to edit their photos. Plus, people only post once a day or a couple of times a week whereas on Facebook people will post multiple times a day and it gets annoying.
Twitter. This is interesting “There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.
Snapchat is growing popular and there is less social pressure on it.
Yik Yak is a newer social network. I hadn’t heard about it and had to look it up. It’s a mobile app where the user posts updates anonymously to a timeline based on location. So if you’re sitting in class you can see what others are saying about what is happening on campus. Pretty cool concept and it hasn’t been monetized yet.
While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look […]
With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies […]
It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name! Click here>> change your Facebook Page Has anyone used this process yet?
The Timeline design will be coming to Facebook Pages on March 30th. For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it. But, don’t […]
It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world. […]