Ways to boost SEO using Social Media

by admin on January 29, 2015

For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.

Jayson DeMers a contributor to Forbes.com posted “6 Social Media Practices That Boost SEO.” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam.

Read all 6 of the practices he mentions here >>

 


Via: AudienceBloom.com

{ 0 comments }

The best of #DeflateGate

by admin on January 23, 2015

After last weekend’s win over the Indianapolis Colts, the New England Patriots are under investigation by the NFL about using 12 game balls that were below the proper inflation level.

The internet did not hold back on poking fun at #DeflateGate. Below are a few of our favorites:

 

{ 0 comments }

2015 Web Design Trends

by admin on January 13, 2015

Bowen Media recently published an infographic of the top 5 web design tends of 2015. They are: 1) Mobile Focus, 2) Interactive Scrolling, 3) Flat Design, 4) Single Page, and 5) Clean Simple Layout

I agree with most of this, especially Single Page. I’ve seen more and more websites that are condensing their content to one page. I disagree with Parallax scrolling. I think that is a trend that is starting to fade away.

 

 

{ 0 comments }

A teenager’s views on social media

by admin on January 8, 2015

Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful.

Here’s a summation of what he said:

Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality.

Instagram is the most popular. The content is higher quality because people take the time to edit their photos. Plus, people only post once a day or a couple of times a week whereas on Facebook people will post multiple times a day and it gets annoying.

Twitter. This is interesting “There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.

Snapchat is growing popular and there is less social pressure on it.

Yik Yak is a newer social network. I hadn’t heard about it and had to look it up. It’s a mobile app where the user posts updates anonymously to a timeline based on location. So if you’re sitting in class you can see what others are saying about what is happening on campus. Pretty cool concept and it hasn’t been monetized yet.

{ 0 comments }

While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them?

Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social.

{ 0 comments }

Passbook and Small Businesses

October 8, 2012

With iPhones upgrading to the iOS 6 operating system, a new feature to be aware of is Passbook. Passbook is an app that allows you to store loyalty cards, boarding passes, gift cards, movie tickets…the list goes on. How can small businesses use Passbook? Simply put, Passbook “passes” replace paper coupons, loyalty cards, etc. Companies […]

Read the full article →

How to change your Facebook Page name

March 5, 2012

It used to be if your page had more than 100 likes and you wanted to change the name, you were out of luck. Now there is a process for changing your Facebook Page name! Click here>> change your Facebook Page Has anyone used this process yet?

Read the full article →

Guidelines for your Facebook Page’s Timeline Cover Photo

February 29, 2012

The Timeline design will be coming to Facebook Pages on March 30th.  For now, admins can preview the design and publish it for public view if they’d like. As you can see, the cover photo is prime real estate and I’m sure you’re thinking of all the possibilities you could do with it.  But, don’t […]

Read the full article →

Your business needs to be on Google+

February 15, 2012

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world. […]

Read the full article →

Google+ for Tourism, CVBs, and Cities

February 3, 2012

We’ve created a short how-to guide on using Google+ pages for destination marketing. We hope that convention and visitors bureaus, cities, and others in the tourism industry will find it useful. You can download the guide here:  Google+ for tourism, CVBs, and cities  Best, Jacinta Langford Hoyt LangfordMedia  

Read the full article →