Not many better ways to entice customers to your gas station than giving discounts on an expensive necessity like gas. There are five Zarco locations offering the special, three of them in Lawrence.
The great idea about having a Foursquare check-in special is the user has to enter the store to redeem the special. Therefore that customer may be inclined to make another purchase, like a smoothie. A great use of Foursquare to generate business and get people in the door.
So set your alarm and wake up early. Try not to commit any traffic violations in getting there quickly though. You wouldn’t want to get a ticket that would negate any discounts you might get.