Using QR Codes for Small Business Marketing

by cinta5 on June 17, 2010

QR code

Scan this, I dare ya!

Ever see a funny looking computer generated square like the one to the right and wonder, “What the heck is that?”  Well, that my friend is a QR code. The Q and R stand for Quick Response.  Smartphone users scan the code with their phones’ camera and are shown either text, video, photos, audio, or a website!

The codes can easily be generated via websites like QR Code Generator. If you have yet to create one now is as good a time as ever.

Examples of QR code usage for marketing:

  • In store windows –  Store fronts are a great place for QR codes.  You can advertise a special that you’re having or maybe you’d like to show a video of what your store has to offer.  All you have to do is attach a link to the YouTube video and voila, the shopper is experiencing your store on his or her phone.
  • On flyers, brochures, table tents, basically anything! –  Any type of promotional material that you hand out or display can have a QR code on it linking it to a website for more information, video or audio. An example of this is a table tent created to promote an iPhone app at restaurants in Lawrence, KS.  Patrons with an iPhone could scan the code and be taken to the app store to download the app.

QR codes are a new concept but are gaining in usage.

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