Unique Value Proposition

by cinta5 on December 23, 2008

GrokDotCom has been talking about Unique Value Proposition (UVP) for some time now and today published a case study on how it can help conversion.

UVP is a statement about “what makes your website/business unique, and why customers should buy from you and not your competitors.”

Jesse and I are going to be running a test soon on LangfordSevier.com. We’ll get back to you with what we find.

Technorati Tags: unique value proposition, Website Optimization

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