Land Rover Hashtag-Twitter Hashtags in Advertisements

by Jesse on April 23, 2009

I’ve seen recently that some advertisers are starting to use Twitter’s hashtags in their advertising. Land Rover used it in a recent campaign as mentioned on the Stuff That is Relevant Blog. Is this something that other advertisers will start to do as well? It reminds me of a time when advertisers only put their phone number or address on their advertising or products. With the creation of the Internet and corporate webpages, advertisers began adding their website URL’s to their advertising. Many also added their AOL keyword to their messages much in the way that some are beginning to add their Twitter hashes.

Land Rover Hashtag

When I find old boxes I usually check to see how they display their company information, if I don’t see a website I know that it’s pre-Internet if I see an AOL keyword I say, “I remember that”. If advertisers use Twitter hashtags on their advertising and the next social media tool comes along to replace Twitter will we someday find an old ad or product and say, “Oh yeah, Twitter, remember that?”

Have you witnessed hashtags in advertisements? Please share!

Technorati Tags: Advertising, Twitter

{ 5 comments… read them below or add one }

Louis April 23, 2009 at 2:49 pm

And here come Google Profiles

Clay W. September 15, 2009 at 5:09 pm

Great post, more businesses should start using hashtags
#trends #advertising #socialmedia #twitter

Clay W. September 16, 2009 at 12:09 am

Great post, more businesses should start using hashtags
#trends #advertising #socialmedia #twitter

Ad checker October 26, 2010 at 1:26 pm

Nice to see Louis 'The Link-Farmer' Hapless (sorry Halpern) commenting!! Biggest SEO cheat on the web. Love this guy – he's written the book on how to get to the top of search…by cheating. He gives us all a great name – way to go buddy. December 31, 2010 at 9:29 am

Such a good idea, and an effective and non-spammy way of making the most from twitter.

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