I’ve seen recently that some advertisers are starting to use Twitter’s hashtags in their advertising. Land Rover used it in a recent campaign as mentioned on the Stuff That is Relevant Blog. Is this something that other advertisers will start to do as well? It reminds me of a time when advertisers only put their phone number or address on their advertising or products. With the creation of the Internet and corporate webpages, advertisers began adding their website URL’s to their advertising. Many also added their AOL keyword to their messages much in the way that some are beginning to add their Twitter hashes.
When I find old boxes I usually check to see how they display their company information, if I don’t see a website I know that it’s pre-Internet if I see an AOL keyword I say, “I remember that”. If advertisers use Twitter hashtags on their advertising and the next social media tool comes along to replace Twitter will we someday find an old ad or product and say, “Oh yeah, Twitter, remember that?”
Have you witnessed hashtags in advertisements? Please share!