Twitter and the Curious Case of Samantha Steele’s Hair

by Justin on September 10, 2010

We talk a lot about the need for a business to have a social media presence.  A situation may arise at any moment in which a business can bring a new customer in the door.  That very situation occurred on Twitter just last week.

Fox College Sports sideline reporter Samantha Steele rolled into Lawrence, Kansas last Thursday for the University of Kansas Jayhawks football game* taking place on the following Saturday night.  She arrived to town seeking a couple of things.


Let us disregard the fact that she was in New York prior to coming to Lawrence because, apparently, Lawrence is the place to be to get your hair done.

Samantha received multiple responses from Lawrence twitterers about where she could get her hair done.  Rejuvene Salon & Spa was one of the suggestions for her and because Rejuvene actively uses Twitter, they were able to respond in a timely manner.  A time was set up and Rejuvene had a new client (and possibly earned future customers).  Yes, it was that easy.

Your business needs a strong social media presence because someone may be discussing your business.  It’s important that you are able to respond to those comments.  In this case, someone was looking for a service.  A business was suggested by someone else to provide this service.  That business was there to answer that call.


Through Twitter, Samantha Steele found a haircut and Rejuvene found a new customer.  If only, for my sanity, the Kansas Jayhawks football team can find an offense by 11:00 am on Saturday.

*I’m trying hard to erase the memory of the game because Kansas lost while only scoring three points.  Yes, you read that correctly.  Three points.

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