We talk a lot about the need for a business to have a social media presence. A situation may arise at any moment in which a business can bring a new customer in the door. That very situation occurred on Twitter just last week.
Fox College Sports sideline reporter Samantha Steele rolled into Lawrence, Kansas last Thursday for the University of Kansas Jayhawks football game* taking place on the following Saturday night. She arrived to town seeking a couple of things.
Samantha received multiple responses from Lawrence twitterers about where she could get her hair done. Rejuvene Salon & Spa was one of the suggestions for her and because Rejuvene actively uses Twitter, they were able to respond in a timely manner. A time was set up and Rejuvene had a new client (and possibly earned future customers). Yes, it was that easy.
Your business needs a strong social media presence because someone may be discussing your business. It’s important that you are able to respond to those comments. In this case, someone was looking for a service. A business was suggested by someone else to provide this service. That business was there to answer that call.
*I’m trying hard to erase the memory of the game because Kansas lost while only scoring three points. Yes, you read that correctly. Three points.