Every year on the third Thursday in July, 5000+ people flock to downtown Lawrence, KS for the annual Downtown Lawrence Sidewalk Sale. As a way to keep track of deals happening at the event the hashtag #swsale was created. Local Twitterers and businesses made #swsale the number 46 trending hashtag on all of Twitter. The hashtag was supported by the Lawrence Journal- World and made prominent on their homepage Tweetgrid’s Twitter Search Widget. Kudos to the Journal World for embracing Twitter!