It’s great to see new businesses and organizations join Twitter! I’ve had the pleasure of sitting down with a few of them and share tips on how to use Twitter.
Here’s a few I think are helpful:
Keep in mind you only have 140 characters. Why is this important? There’s a good chance that every now and then you’re going to want one of your tweets to be retweeted. When retweeted, the tweet also consists of RT @username. Try to save 15 or so characters when tweeting.
Hashtags. Hashtags are used to organize and spread information on Twitter. Use them. For example, let’s say you’re a restaurant in Lawrence, KS that’s running a Kansas basketball gameday special. When tweeting this promotion it would be good to use a popular Kansas basketball hashtag like #kubball and #lawrence.
Let them know there is a real person in there somewhere. Too many businesses only use the service as a feed for their discounts, coupons, promotions, etc. When a user sees a constant stream of links to follow for more information they feel that they’re interacting with a robot. Interact, comment, reply, let people know that you’re a human being and they’ll be more likely to want to interact with you rather than just read your tweets.
Stay connected. Set up texting under your Twitter settings or add a Twitter application to your phone. Try to respond to @replies in a timely manner. Also, there are other things to use to monitor and Tweet besides having to go to Twitter.com. Look into using something Seesmic or Tweetdeck.
Photo credit Abigail Silvester