Marketing Budgets and the Economy

by cinta5 on October 31, 2008

According to survey results released by eMetrics, the majority of marketing budgets are not seeing a cut due to the economy.

60% of respondents said their marketing budgets haven’t changed.
Also, it looks like senior management is finally interested in tracking their online marketing campaigns with analytics. (It’s about time they started listening)

80.4% of marketers say interest in web analytics from senior management in the past 6 months has increased.

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