Musicians have historically been good at embracing the web. They understood the importance of being on Myspace and connecting on the same platform as their fans. Just look at what the internet did for the Arctic Monkeys back in 2005.
Justin Timberlake and his people are mastering the concept of engaging with fans on their own mediums. He’s on the more traditional social media platforms such as Myspace, Facebook, and Last.fm. And he’s also taken to Twitter and a newer platform called Robo.to, which is basically a status update via video. Timberlake has hosted staring contests and dance offs using hashtags #staredown and #danceoff on Twitter which encourages fans to use Robo.to to compete. He also does question and answer type sessions on Twitter every now and then. It’s very cool to see a guy who’s obviously busy connect using these tools.
So if you’re a band or artist, take some notes from Timberlake and gang.