E-commerce Tips for the Holidays: boost traffic and sales

by cinta5 on November 11, 2008

With shoppers concerned about their holiday budgets, here are some tips on ways to increase traffic and boost sales during the holidays season.

  • Submit coupon codes to RetailMeNot.com and other coupon sites like ReedemCoupon.com.
  • Create a holiday video and e-card for customers.  It’s a good way to build a connection with your customers and puts your brand in front of them.
  • If you run a PPC advertising campaign, add relevant holiday terms to your ad variations and keywords.
  • Bundle promotions for “one-stop shopping”.  With the economy being tight shoppers will be looking for packages and promotions to help keep the cost down on their holiday shopping.
  • If you sell gift cards, add them to Shopping.com, Shopzilla, PriceGrabber, Become.com, and NexTag.
  • Reinforce delivery dates throughout your site.  Make sure your customers know when the cut-off is to order products to arrive before Christmas.
  • Implement Google Checkout and Paypal.  They are easy avenues for customers to use.

Technorati Tags: ecommerce, holiday shopping

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