Internet retail is a subject my colleague and I are very familiar with. Amazon.com is considered the best in the business so the discovery of their role with wine peaked our interest.
A recent article in Wine Spectator revealed that Amazon.com would begin selling wine this fall: “The 800-pound gorilla is jumping into the wine business. Amazon.com plans to launch a new website devoted exclusively to wine in the next month. Consumers in 25 states, constituting three-quarters of the U.S. population, will be able to buy wines at the site by the end of October, with expansion to other states planned for the future.” The site has yet to launch but was scheduled to do so last month.
There are a lot of social media avenues that can happen with the launch of this website. I would imagine they will explore applications for Facebook and YouTube videos.