Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful.
Here’s a summation of what he said:
Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality.
Instagram is the most popular. The content is higher quality because people take the time to edit their photos. Plus, people only post once a day or a couple of times a week whereas on Facebook people will post multiple times a day and it gets annoying.
Twitter. This is interesting “There are then three main groups of Twitter users: the ones who use it to complain/express themselves, the ones who tweet with the assumption that their prospective employer will eventually see whatever they are saying, and the ones who simply look at other Tweets and do the occasional RT.
Snapchat is growing popular and there is less social pressure on it.
Yik Yak is a newer social network. I hadn’t heard about it and had to look it up. It’s a mobile app where the user posts updates anonymously to a timeline based on location. So if you’re sitting in class you can see what others are saying about what is happening on campus. Pretty cool concept and it hasn’t been monetized yet.